Hi, I'm

Anusha Batra

Designer

Crafting intuitive design solutions for complex, data-rich environments — from AI evaluation tools to multi-audience content systems. I bring a human-centered approach and a sharp eye for systems thinking to every project I touch.

A Little About Me

I grew up in New Delhi, fell in love with English literature and psychology, and eventually found my way to Boston for my Master's at Northeastern, where I discovered what might be my favorite thing in the world: the moment a complicated idea finally clicks for someone.

That thread has run through everything I've done. Designing evaluation tools for AI annotators at Amazon. Building information architectures that turn complex data into clear decisions. Creating content systems at MIT that served three distinct audiences simultaneously. Each time, the work was really the same — take something layered and intricate, and design a way for people to actually navigate it, not just endure it.

Product Design felt like finding the name for something I'd already been doing. It lives right at the intersection of the things I care most about: user research, information architecture, interaction design, and the quiet satisfaction of a well-designed experience. I'm currently looking for roles where I can bring that same care to the people who use the tools I build.

My Design Process

How I approach every product design challenge.

Research

User interviews, workflow analysis, stakeholder alignment, and problem framing

Define

User flows, information architecture, requirements mapping, and success metrics

Design

Wireframes, prototypes, and high-fidelity designs with iterative review cycles

Test

Usability testing, user feedback, pilot launches, and cross-functional validation

Iterate

Measure impact with data, gather insights, and continuously refine the experience

Case Studies

A closer look at how I approach complex design challenges.

Skills & Tools

Design & Strategy

  • User-Centered Design
  • Information Architecture
  • Interaction Design
  • Workflow & Process Design
  • User Research & Needs Analysis
  • Wireframing & Prototyping

Tools

  • Figma
  • Adobe Creative Suite
  • HTML / CSS / JavaScript
  • Python
  • Articulate Storyline / Rise
  • Canva

Methods & Frameworks

  • Usability Testing
  • A/B Testing & Data Analysis
  • User Flows & Journey Mapping
  • Design Systems
  • Heuristic Evaluation
  • Lean Six Sigma (Green Belt)

Platforms & Collaboration

  • Confluence / Jira
  • Git / GitHub
  • Salesforce
  • Microsoft Suite
  • Cross-Functional Team Leadership
  • Stakeholder Communication

Experience

Jul 2024 – Present

Program Quality Specialist, AI

Amazon

Designed end-to-end evaluation workflows, information architecture, and quality frameworks for 50+ evaluators assessing AI agent performance across 1M+ data points monthly.

Jul 2024 – Oct 2024

Marketing Data Analyst

Inkitt

Applied UX principles and data-driven design to optimize landing pages and ad experiences, boosting engagement and conversion rates.

Jul 2023 – Dec 2023

Marketing Intelligence Specialist

MIT Solve

Built a multi-audience content system from scratch, designing information architecture and user-centered narratives that drove 168,000+ interactions across 5 platforms.

Jan 2023 – Apr 2024

Graduate Teaching Fellow & Writing Centre Consultant

Northeastern University

Designed multimedia experiences for a Global Literature course, applying user research and progressive disclosure to make complex content accessible to 50+ users per semester.

Jan 2022 – Jun 2022

Content Developer II

Srishti Publishers

Designed information architecture and content structures for complex material, organizing for clarity, scannability, and accessibility.

Mar 2021 – Aug 2021

Content Developer I

Humans of Safe Places

Designed user-centered content with a focus on UX, creating accessible educational resources on safety and well-being.

Brands I've Worked With

Amazon
MIT
HCLTech
Business Insider
Srishti Publishers
Northeastern University